Happy Herbert's Food Company: 444 Washington Blvd. #2524 Jersey City, New Jersey 07310
FOR IMMEDIATE RELEASE
Happy Herbert’s Appoints Vice President of Marketing to Continue Growth
Jersey City, NJ – October 31, 2006 – In a move to capitalize on the growing reputation and increased consumer demand of its Happy Herbert’s line of premium quality snacks, Happy Herbert’s Food Co., Inc. announced the hiring of a new Senior Executive. Shuli Herbert has been appointed Vice President of Marketing, effective October 16, 2006. For the first time in the company’s history there will be a person devoted exclusively to marketing the Happy Herbert’s brand. Ms. Herbert will be responsible for increasing brand awareness and improving customer service to both retailers and consumers.
This appointment comes at a very exciting time for Happy Herbert’s Food Co., Inc., as the Happy Herbert’s brand already includes more than 30 products and is experiencing continued growth across the US and Canada. With Ms. Herbert’s marketing efforts, customers will soon benefit from increased availability of Happy Herbert’s products and expanded customer service.
Ms. Herbert brings with her five years of marketing experience, in both agency and corporate settings, and recently received her MBA from Boston College’s Carroll Graduate School of Management. Gary Plutchok, President of Happy Herbert’s Food Co., Inc. said, “Shuli’s wealth of experience, entrepreneurial spirit and dedication to making Happy Herbert’s North America’s favorite gourmet snack brand will greatly contribute to our growth.”
Shuli Herbert can be contacted at shuli@happyherberts.com or 201-386-0985.
About Happy Herbert’s
Happy Herbert’s Food Co., Inc. has been “spreading joy one crunch at a time” since it introduced the Happy Herbert’s brand in 1991. On its way to becoming North America’s favorite gourmet snack brand, Happy Herbert’s currently offers over 30 products. The line includes 17 varieties of pretzels, seven corn-based snacks and three types of snack sticks. The company is also dedicated to spreading joy to children in need, and donates ten percent of its profits to children’s charities.
For more information on Happy Herbert’s Food Co., Inc. and its Happy Herbert’s brand of wholesome, premium, fun-to-eat snacks, visit www.happyherberts.com or call toll-free 1-800-SO-HAPPY.
