February 16, 2007      September 26, 2005       July 1, 2005       June 1, 2005   


Happy Herbert's Food Company: 444 Washington Blvd. #2524 Jersey City, New Jersey 07310

FOR IMMEDIATE RELEASE

Happy Herbert's Handmade Penn Dutch Pretzels Praised by Food & Wine Magazine

Jersey City, NJ – February 16, 2007 – America’s most popular culinary magazine, Food & Wine, declared Happy Herbert’s Handmade Penn Dutch Pretzels the “freshest we tasted,” demonstrating the pretzel’s appeal to the sophisticated adult palate.

“It is a great honor to be cited by a highly respected publication such as Food & Wine, and is a testament to the quality of our snack products,” said Shuli Herbert, Vice President of Marketing for Happy Herbert’s Food Co.

In the March 2007 edition of Food & Wine, Happy Herbert’s Handmade Penn Dutch Pretzels were selected as one of “3 Winning Pretzels” and described as “the freshest we tasted.” The other two brands mentioned were larger, national brands.

“This citation, coming on the heels of The Rosengarten Report’s award of “Best Pretzel” certainly cements the reputation of Happy Herbert’s Handmade Penn Dutch Pretzels as being the pretzel of choice for pretzel connoisseurs,” Shuli continued.

Happy Herbert’s Handmade Penn Dutch Pretzels include Original, Extra Dark, Whole Wheat, and Whole Wheat with Sesame Seeds. The Original and Extra Dark are also available in reduced sodium versions.

About Happy Herbert’s
Happy Herbert’s Food Co., Inc. has been “spreading joy one crunch at a time” since it introduced the Happy Herbert’s brand in 1991. On its way to becoming North America’s favorite gourmet snack brand, Happy Herbert’s currently offers over 30 products. The line includes 17 varieties of pretzels, seven corn-based snacks and three types of snack sticks. The company is also dedicated to spreading joy to children in need, and donates ten percent of its profits to children’s charities.

For more information on Happy Herbert’s Food Co., Inc. and its Happy Herbert’s brand of wholesome, premium, fun-to-eat snacks, visit www.happyherberts.com or call toll-free 1-800-SO-HAPPY.